Ford's focus on the customer drives higher satisfaction scores
Source: www.ford.com

Dearborn, Mich., July 16, 2009 – According to J.D. Power and Associates, the Ford brand improved in its 2009 Automotive Performance, Execution and Layout (APEAL) Study, the industry’s top study measuring customer satisfaction in design, content, and vehicle performance.Results from the study show the Ford brand improving by 17 points and moving up six rank positions among nameplates from last year.

“Ford’s quality rankings continue to climb consistently year after year and we intend to keep the momentum going to become the best in the industry,” said Bennie Fowler, group vice president, Global Quality. “To do so, we’re raising the stakes and redefining what it means to deliver a quality product by giving consumers more than just defect-free cars and trucks; we’re exceeding their expectations with features they would expect to find only in high-priced luxury lines.”

“At Ford, we are accelerating the development of vehicles customers will fall in love with at first sight and grow even fonder of over time.” said Derrick Kuzak, group vice president, Global Product Development. “To deliver on that promise, our goal is nothing less than product excellence in design, feature content, safety and quality--all at an exceptional value.”

Creature comforts, such as SYNC, Multi-Contoured massaging seats, changeable ambient interior lighting, refined sound quality in addition to good fuel economy, elegance, style, durability and quality craftsmanship, all come together to complete the ownership experience. Ford continues to improve that experience in all categories, as it seeks to become the global quality leader.